When the story is bigger than one expert
Most of our work places an individual into a news cycle already in motion. Some engagements are the opposite: an organization, a sector, or a region is doing something genuinely newsworthy and the national press has not caught up to it yet.
That work runs on a longer arc, involves more than one voice, and is measured in months rather than news cycles.
Organizations with a story that travels
The common thread is not size or budget. It is whether there is a real story a producer would want, independent of whether anyone is paying us to bring it.
Same discipline, different shape
The editorial standard does not change. The structure of the engagement does.
What an organizational engagement includes
Story architecture
We identify the handful of themes a newsroom would actually assign, and separate them from the ones that only matter internally. Most organizations have three or four. Very few have ten.
Spokesperson mapping
Different stories need different voices. We determine who is credible on what, and prepare each of them for the format they will actually face.
Tiered media targeting
Local, regional, trade, and national outlets approached in the order that builds credibility rather than burning it. National last is not timidity; it is sequencing.
Sustained outreach
Pitching continues through the quiet weeks. Most organizational stories land on the third or fourth approach, not the first.
Documented coverage
Placements arrive in the same coverage reports our expert clients receive, ready to share with a board, partner or funder.
What this is not
We are an earned media operation. A clear scope keeps our work useful to newsrooms and protects the relationships we build with them.
Have a story the national press has not found?
Organizational engagements are scoped individually. The first conversation establishes the story, its relevance and the audiences it can reach.