Sample deliverable
A sample monthly outreach report
This anonymized example covers one calendar month from a real client engagement. Clients receive weekly activity updates; this monthly example illustrates the reporting format. Results vary by client and reporting period.
PressLine · Monthly Media Outreach Report
Client: National Markets Commentator
Reporting period: one calendar month · client and story details anonymized
23Campaigns
371Outlets
13Replies
11Placements
7 / 4TV / Print
Placements this period
PRINT
Major national tabloidClient quoted on retail pricing pressure and the timing of a national chain's price cuts.
Jul 07TV
National cable news networkLive segment on grocery prices and household spending.
Jul 09PRINT
Major metro dailyQuoted on an energy-driven market slide and AI-sector concerns.
Jul 13TV
Financial streaming networkInflation read-through and the oil-price risk to the outlook.
Jul 14TV
Financial streaming networkEarnings analysis on a major automaker's beat.
Jul 21PRINT
National finance publicationQuoted on stalling earnings growth and what it means for equities.
Jul 24TV
National cable news networkTariffs, oil, and the consumer economy.
Jul 24PRINT
Major metro dailySecond quote placement of the month on the running grocery-inflation story.
Jul 28TV
Financial streaming networkMacro and market assessment, month-end outlook.
Jul 31TV
National cable news networkThe AI trade and equity positioning.
Jul 31TV
National weather networkHeat, electrical demand, and the economics of grid supply.
Jul 31
Campaign activity · sample entries · recipient contacts
Campaign figures count recipient contacts. Multiple producers or desks may represent the same outlet, so contact counts can exceed the outlet total.
SENT
Jobs report & the consumer economy: same-day availabilityLargest send of the period, national and local desks.
486SENT
Oil above $80: what's different this timeTargeted to business and markets producers.
87SENT
Earnings season: what investors should watchNational cable and streaming desks.
41SENT
CPI, Fed chair & big bank earningsTwo-day availability window.
34SENT
State back-to-school tax holiday: local morning showsSingle-market consumer angle.
25SENT
Single-producer pitch: named contact, one showNot every send goes to a list.
1
Notes
Producer engagement from this period guides follow-up outreach and market rotation next month. Contacts who replied move to personal follow-up and come off campaign sends.
Every figure above is drawn from a single real client engagement. Names and story details are withheld to protect client and newsroom relationships.