Earned coverage, documented
Every placement is earned. No paid interviews or sponsored segments. Clients receive documented outreach and results.
The work behind the appearance
PressLine works in earned media. Every television appearance and editorial placement is the result of a newsroom making an independent decision to book, interview or quote a client.
No paid interviews. No sponsored segments.
Identify where a client's expertise, leadership or work can add something useful to a developing story.
Shape the angle for the newsroom and reach the producers, bookers and desks most relevant to the opportunity.
Handle the details when a newsroom responds, from timing and logistics through preparation for the appearance.
Build on strong appearances so producers know who they can turn to when the next relevant story develops.
The work doesn't end with the appearance.
A first appearance may begin with a pitch. The more valuable result is what can happen afterward: a producer comes back, another program calls, or a newsroom begins to recognize the client as someone they can turn to when the right story develops.
PressLine builds on individual appearances to develop a television presence that grows over time.
Three standing deliverables
Every PressLine client receives documented outreach, booking results and coverage.
Weekly Activity Report
What was pitched, where it went, what moved and what's coming, every week, including the quiet ones. View an anonymized monthly example of the reporting format.
SEE A SAMPLE →Coverage Report
A finished report with outlets, air dates, links and clips, ready to forward.
Your Media Page
A broadcast-ready page with your clips, credits, and booking contact. Producers book off tape, and yours should be one click away.
Ready to build a television presence of your own?
Tell us what you do, what you know, and where you want your media presence to go.