The PressLine Desk
The operation stays behind the work.
The PressLine Desk is the working operation behind our television positioning and booking — from opportunity development and producer outreach through booking, preparation and follow-through.
How the desk works
One operation. Different strategies.
The Desk is the working center behind expert booking, executive positioning and organizational media campaigns. The strategy is tailored to the client; the execution is centralized.
01
Editorial judgment
We decide whether an opportunity strengthens the client's position before we decide whether to pursue it.
02
Producer outreach
Targeted contact with the television newsrooms, programs and producers where the story belongs.
03
Broadcast execution
Booking, preparation, logistics, production coordination and post-air documentation.